personal branding

Force Multipliers

Warren Buffet’s business partner Charlie Munger strongly supports the idea of multi-disciplinary learning. In his speeches about business success, he cites concepts from ecology (the concept of protected niches), physics (the concept of critical mass), and psychology (the concept of human biases). I also have learned a lot from studying multiple disciplines and industries. What [...]

Who am I?

Ask five people who know you (but not too well) what the first words are that come to mind when they hear your name. If you were one of my five people, I would ask you, “When you hear my name, Victor Cheng, what’s the first word or words that come to mind?” Then listen. [...]

I'm So Awesome...

When it comes to building a personal brand, many people get confused about how to do it right. There are two ways. The first is to tell people how amazing and awesome you are. Here’s an example. “Did you know that I’m an amazing human being?” “I’m so awesome…” “I’m smart, good-looking, and successful.” “Here’s [...]

Being Slightly Famous

Traditional career planning strategy involves going to a good school, getting a job from a big brand name company, and getting promoted. This is the premise of all academic schooling through college. But… the world has changed quite profoundly in the last 15 years. The world is more hyperconnected than ever before. This has several implications [...]

Kim Kardashian vs. Steve Jobs

Both Kim Kardashian and Steve Jobs have personal brands. They are both well known. However, there’s a major difference between the two. Kardashian is famous for being famous. Jobs is famous for creating technology breakthroughs. Having a personal brand is useful. It helps to be known by others. It opens doors, facilitates introductions, and gets [...]

A Framework for Your Personal Brand

Over the last ten years, the concept of a personal brand has become a part of career management vocabulary. This trend has coincided with the rise of social and web media – blogs, YouTube, Instagram, and the like. Prior to this, one only had a career reputation generally limited to within one’s company or a [...]

The Education of Millionaires

Recently I conducted a web conference with Michael Ellsberg, author of the book The Education of Millionaires. Our topic of conversation was: “What they don’t teach you at Harvard Business School.” Many of the people who were interested in listening in couldn’t make it live. Fortunately, Michael was able to record it and graciously posted [...]