How to Develop a Powerful Personal Brand

The limited release of the Personal Brand program has ended.

In my program exclusively for members, you’ll discover how to have your reputation precede you, become a high profile person in your field, and have opportunities seek you out (instead of the other way around).

You have a personal brand when your name is associated with something specific in the mind of your target audience.  For example, amongst aspiring management consultants thinking of case interviews, you think of _______________.  For a million people a year, the answer to that question is my name.  That’s an example of a powerful personal brand.

While there are tens of thousands of people as technically competent as I am regarding case interviews, I’m often the first person people think of around this topic.

This was not an accident.  I don’t have better case interview skills than others. But, I’d argue I have better skills at building a personal brand than others do (and applying it to the case interview).

  • The last time I wrote a resume for myself was in the year 1999.
  • When people ask me for a business card, I say, "I don’t have a business card."
  • I’ve stopped taking on new clients for the rest of this year and anticipate doing the same next year.
  • 1 million people visited my website last year. I spent $0.00 on advertising.

In my program on How to Develop a Powerful Personal Brand, I teach you the exact same approach I used to build a personal brand in the management consulting field.

You’ll discover a framework and approach for building your own personal brand.  Similar to how I deconstruct the case interview process into easy-to-understand steps, I do the exact same thing in this program for building a personal brand.

In How to Develop a Powerful Personal Brand, I cover:

  • A framework for thinking about personal brand strategy
  • How to promote your brand without being arrogant or pushy in any way
  • How to develop a personal brand even if you’re an introvert who’s very private
  • Decision criteria for deciding what to focus on for a personal brand
  • A step-by-step process for building your brand
  • How to get started when you have no idea what to do first
  • Personal brand blueprints for:
    • consultants on the partnership track,
    • industry professionals at the director level or higher,
    • current or aspiring entrepreneurs,
    • recent college graduates.
  • How to be a thought leader in your field
  • Personal brand-building considerations for women in male-dominated industries
  • How to build your brand without threatening your boss

You know you have a powerful personal brand when:

  • Headhunters call you trying to steal you away from your employer.
  • People are asked, “Do you know anyone that’s an expert in _________?" and your name keeps getting mentioned.
  • You’re asked to give speeches at industry conferences.
  • Prospective clients seek you out (and you interview them to see if you want to work with them).
  • You have a waiting list of prospective clients.
  • You get raises and promotions because your employer can’t risk you going to their competitors.
  • People search in Google for your area of expertise and see your name.

When you have a personal brand, you stop seeking opportunities. Instead, opportunities seek you out.

Building a powerful personal brand opens doors you may not have thought were open to you. Start developing yours through my program on How to Develop a Personal Brand.

UPDATE: The October 2017 release of my Personal Brand program has ended.
To be notified of the next release in 2018, just complete the form below. 

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