Much of getting what you want in life involves getting what you want from other people.
Do you want a job? You need to convince the other person to give you one.
Do you want a promotion? You need to convince your boss to give you one.
Do you want a higher income? You need to convince someone to pay your fees.
Do you want your ideas taken seriously? You need to convince someone to take your ideas seriously.
In virtually every facet of life, getting what you want involves convincing someone to do something that you want them to do.
Stated differently, getting what you want in life involves learning how to sell your thoughts, ideas, and proposals in everyday situations.
Do you want a job? You need to sell your prospective employer on why hiring you would be a great decision for them.
Do you want a promotion? You need to sell your boss on why her career gets better after she promotes you.
Do you want a higher income? You need to sell others on how paying your fees helps them achieve their goals.
Do you want your ideas taken seriously? You need to sell others on why your ideas benefit them when they take your ideas seriously.
If you read my words carefully, you’ll notice a very subtle but profound theme.
The key to getting what you want is to help others get what they want first.
(It’s a powerful idea that I first heard from the late Zig Ziglar).
This is the underlying principle and philosophy to the sales approach that I use and teach others.
In other words…
Sales = Helping Other People
I love this approach to sales because I love helping other people. I don’t feel bad when I help other people. It feels quite good for me.
(In contrast, I hate that stereotypical sleazy sales approach you see in popular culture.)
The key is to help others get what they want in such a way that you get what you want as a byproduct of them getting what they want.
It’s a win-win approach to sales, as opposed to the stereotypical win-lose model that’s used by many.
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