Coming Up in the Strategic Outlier™

June 2019 — How to Manage Employees

You’ve worked your way up to a management position, but now you’re faced with a new challenge: leading your team. This can be a very difficult task. You may find that your employees are not always on the same page as you, or they are not as motivated as you’d like them to be. I am going to discuss how you can be successful in this position, and how your
actions can affect your team. This includes:

  • How to communicate and set expectations with your staff
  • How to shape your team culture and why it’s important
  • How to deal with difficult employees
  • How to conduct career planning meetings with your staff
  • How to hold staff members accountable for performance
  • How to let employees go when they aren’t getting the job done

July 2019 — Marketing: Deconstructing the Marketing Function

Good marketing strategy is arguably one of the most important components of selling a new product or service. After all, how can someone purchase your product/service if they’ve never heard of it? To develop a good marketing strategy, it’s important to understand the different functions of marketing. In this issue, we’ll discuss:

  • Each of the individual functions and their importance
  • How to apply them to your business
  • Common issues in each function

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