Question: Really enjoying your materials. 2 questions: 1) Related to [my post on How to Structure a Case Interview ]. On the answer in your website you try to come up with frameworks that are MECE. I am having trouble understanding why the “old/new products and old/new customers” segmentation is MECE but the “old/new products [...]

MECE (pronounced “me see”) is principle often used by management consulting firms such as McKinsey to describe a way of organizing information that is “Mutually Exclusive, Collectively Exhaustive”. When considering solving any business problem, such as “What are this company’s options for growth?”, “How can we cut costs?” or “How can we increase units sold?”, [...]

Question: Recently I came across a book called ‘the minto pyramid’, you might know this book, by Barbara Minto, ex-McKinsey. Would you recommend me to use MINTO principle??? This way i can show the interviewer I am 100% hypothesis driven and I don’t ask any irrelevant data. Would you recommend this and what is your view [...]