competitive advantage

Actual vs. Perceived Market Differentiation

To succeed in business and your career, it helps for two things to be true: To be differentiated from the competition To be perceived to be differentiated from the competition Differentiation helps because it reduces the scope and intensity of direct competition. This is true when a business competes for customers, and in careers amongst [...]

How to Become a U.S. Congressman (or Woman)

Today, I’m going to cover something different. I’m to going to explain how to be one of the 500 most powerful people in America… to be a U.S. Congressman (or woman). Actually, I’ll explain a behind-the-scenes look of how one such person came to power — and how the underlying lessons are applicable to any [...]

Competitive Advantage in Consulting and in Life

One of the concepts taught in business schools around the world is the concept of competitive advantage. While the term is well known, I find very few people actually grasp the implications of this extremely important concept. It applies not only to how you serve clients as a consultant, but also how you manage your [...]