Advanced Synthesis Technique

Question:

First things first, thank you for your material!  Today I feel much more confidence in solving cases than 2 months ago. No doubt this happened 90% because of your resources.

I have a concern about the synthesis.

I understand your approach when it comes to synthesising the whole case. Very neat. It's great!

But, recently I received a feedback from a quite experienced person on my synthesis saying that I should not only structure this way (your way), but also tell the risks around the recommendation and then talk about next steps. The next steps is something like a list of say 3 actions to make the recommendation happen.

What do you think of this approach?

Thank you so much!

My Reply:

I agree with your friend's statement. After you do the synthesis, I suggest it is perfectly appropriate to identify any remaining uncertainty in your conclusion and what steps you would take to resolve those.

Partners call this behavior = "Selling the next project." 🙂

So we do it all the time with real clients. We also do it a lot when we do an update presentation say at the end of Month 1 in a 6-month project. In those cases, the "conclusion" is really just a conclusion in progress (i.e, the current working hypothesis).

If the client is implementation-oriented, you could outline action steps… but in the context of a case, it's more common to identify the remaining unknowns and how you'd resolve them. Incidentally, this is the same technique you'd use if your interview gets cut short very abruptly and you're not really "done." You can still synthesize based on what you know so far, state your tentative conclusion, your 3 supporting points… then identify what else you'd do if you had more time and why.

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