April 2016

Consulting firms prize people who are logical, analytical, and rational. However, smart people routinely make “stupid” decisions. Here’s why. Smart people are like Superman. They have superhuman abilities (in this case, intellectual). BUT, also like Superman, they have an Achilles’ heel — a vulnerability and weakness that can bring even the most superhuman of us [...]

When I was at McKinsey, one of the biggest reasons clients cited for repeatedly hiring McKinsey was: “perspective.” Clients would say that the firm helped them see their own businesses in a new way. At the time, this seemed like a somewhat amorphous reason for spending a few million dollars in consulting fees. However, as [...]

Both Kim Kardashian and Steve Jobs have personal brands. They are both well known. However, there’s a major difference between the two. Kardashian is famous for being famous. Jobs is famous for creating technology breakthroughs. Having a personal brand is useful. It helps to be known by others. It opens doors, facilitates introductions, and gets [...]